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Break Time realized significant impact from the tiered program, with 42% of all transactions tied to MyTime Rewards loyalty, according to the companies. MFA Oil's Break Time Convenience Stores has won the 2019 Paytronix Loyaltees Award for marketing innovation in recognition of its MyTime Rewards tiered loyalty approach to rewarding customers for visits. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 165 million loyal guests - through mobile, social and today's most innovative digital marketing tools. Paytronix's proprietary guest engagement platform helps more than 300 restaurant and retail chains manage and grow more than $18 Billion in guest spend. "We look forward to working closely with Break Time to recruit new MyTime Rewards members and to drive an increasing percentage of its overall transactions through its new loyalty program." It will use the data to send relevant targeted offers designed to maximize visits and spend while minimizing cannibalized sales," said Andrew Robbins, president, Paytronix Systems, Inc. "Break Time will be able to learn who is buying what and when. We loved the fact that Paytronix believes loyalty should generate revenue." "Because Paytronix is focused on loyalty programs, we felt that it was the strongest candidate to do that. "Break Time wanted an experienced loyalty partner that would help us grow," said Jennifer Bach, director of marketing and merchandising at Break Time. In addition, the Paytronix user interface helps Break Time optimize its customer data to gain better insights into customer behavior, then use that data to set and achieve its business goals. The new MyTime Rewards program will replace the chain's previous paper punch card system and offer customers a more contemporary way to earn rewards for purchase. It also gives Break Time a new way to build its brand and its relationship with its customers through more strategic offers and relevant messages. Break Time is a division of MFA Oil, a farmer-owned cooperative formed in 1929 with more than 40,000 members. The stores feature Top Tier gasoline, Roasters Cafe coffee and cappuccino, fresh Dashboard Diner sandwiches and a wide variety of drinks, snacks and convenience items.
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Break Time selected the Paytronix Rewards platform for its comprehensive capabilities, including its integration to NCR's Radiant POS, the rules and wallets engine, campaign center, and messaging tools.īreak Time will be rolling out its new MyTime Rewards program to its 74 convenience stores in December. NEWTON, MA-(Marketwired - Oct 13, 2016) - Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that MFA Oil's retail division, Break Time, a chain of convenience stores located in Missouri and Arkansas, will introduce a new Paytronix-powered MyTime Rewards program.